Fresh produce just tastes different when it doesn’t travel thousands of miles to get to you. Here in Hawaii, an estimated 85% of our food is imported! It is a terrible shame, as our ‘aina (or land) is plentiful for harvesting some of the most delicious fresh fruits and vegetables in the world. I’m sure you’ll agree if you’ve ever bitten into a Golden Glow mango or Maui Gold pineapple!

Maui has an abundance of farmers markets. Shopping at farmers market means you’re supporting local farms and community, which in turns helps bring more food security to the island! Plus, its the best place to find the most fresh and best-tasting produce, much of which you can’t find at the grocery store.

Many of the farmers markets also feature artisan crafts and authentic products made locally here on Maui, or in Hawaii. If you’re looking to pick up unique souvenirs or want to learn about some of our most exotic fruits, don’t go to the ABC Store — visit one of these farmers markets or fruit stands!

 

 

What’s the difference between a farmers market and a fruit stand?

Farmers Market: A gathering of multiple farmers and vendors to sell fresh produce, and in many cases now, local goods and artisanal crafts. Basically, the small business hub for the community to support multiple vendors.

Fruit Stand or Farm Stand: Typically the produce offered here originates from a single farm, usually located on the property where the fruit stand resides. Sometimes in addition to their own produce, they sell some goods for other farms or small businesses.

 

Farmers Markets

Over the years, more and more farmers markets have popped up on the island of Maui. However, as we’ve seen with the pandemic and the fires, things can change quickly on Maui. To help you navigate these changes, we’ve compiled this ultimate guide to farmers markets and fruit stands on Maui, with up-to-date information for 2025 travelers and beyond!

We have visited every single one of these markets and can attest to their legitimacy. Please be aware that the hours of the markets can change and are not always consistent from marketing materials to posted signs — rather typical of Maui’s easygoing way of doing business. For the sake of this blog, we are posting the hours currently stated on the sign at the market. In the absence of a sign, we’ve listed what the vendors told us! The list is broken down by regions, so you can find the closest markets to your accommodation.

 

West Maui

Napili Farmers Market: This market was founded in 2012 to support local food supply on Maui and encourage locals and visitors alike to shop small. Napili Farmers Market works with 50 different growers on Maui and feature only 100% local Maui-made products, artists, and vendors! Come here to shop fresh fruits and veggies, as well as other local offerings like locally-made honey, art, candles, skincare, and much more. It’s also a great opportunity to mingle with the community. Nearby condos and villas.

• When: Wednesdays and Saturdays from 8am-12pm
• Location: 4900 Honoapiilani Hwy, Lahaina, HI 96761 (physical location is Napili). In the parking lot across the highway from Napili Market 
• Size: 15-20 vendors on Saturdays, slightly less on Wednesdays
• Website: Napili Farmers Market Website

 

 

Olowalu Farmers Market: If you take a drive to the West Side, make sure you stop at Olowalu Farmers Market. Located near Leoda’s and Olowalu General Store, this is a permanent tent that is open every day. There is an abundance of local seasonal and perennial fruit, plus a huge tent full of “Everything Hawaii” souvenirs. They’re not kidding—everything sold here is made in Hawaii! Coffee, spreads, snacks, macadamia nuts, sauces, you name it. 

• When: Every day from 8am-5:30 pm
• Location: 822 Village Road, Olowalu, HI 96761. Mountain-side in Olowalu, next to Leoda’s Kitchen and Pie Shop 
• Size: Extra large tent, multiple tables of fruit, only one staff member running the check-out area
• Website: Olowalu Farmers Market Website

 

 

South Maui

Wailea Village Farmers Market: This is one of Maui’s newer markets—opened in 2021—and continues to grow in size year after year. It’s held in Wailea Village, conveniently located close to Kihei and the Wailea resorts. This market features a spread of local produce plus things like jewelry, crafts, art, tonics, and much more. You can also grab a coffee from Akamai Coffee (a local favorite, located upstairs of the market) to sip while you browse. Community is at the forefront of this market, usually featuring live music and live art. Where to stay in Wailea.

• When: Tuesdays from 8am-11am. The sunset market takes place on the first Thursday of the month from 4pm-7pm
• Location: 100 Wailea Ike Dr., Wailea HI 96753
• Size: Approximately 20 vendors
• Website: Wailea Village Website

 

 

South Maui Gardens Farmers Market (Kihei): A hidden gem within a hidden gem: this pop-up market is set amidst a fully shaded, outdoor, breathtaking 7-acre nursery. This is the most beautiful setting of all the farmers markets on Maui and is also the newest pop-up market. Surrounded by beautiful Hawaiian trees and plants, you’ll feel at ease with the Zen Buddha statues and wood-carved benches throughout. Grab a coffee from DaGreen Coffee Bar and walk along visiting with the local artisans displaying their jewelry, delicious jams and jellies, homemade lotions, and “Buggah Off” bug spray by Moku Pua. And be sure to stop inside the Artisan Pavilion for some beautiful artwork by local artists like Kristina Mekdeci. Find a Kihei condo nearby.

• When: Thursdays from 9am-1pm
• Location: 35 Auhana Road, Kihei, HI, 96753
• Size: Approximately 20 vendors
• Website: South Maui Gardens Website

 

 

 

Ko Mahi’ai Makeke South Maui Ohana Farmers Market (Kihei): A pop-up market in the rear parking lot of Kukui Mall in Kihei. We found this to be the most unique farmers market in South Maui with very distinctive 100% Maui-made products and vendors, paired with traditional Hawaiian music and hula dance performances! Here you can find fresh-caught fish for sale, pottery, children’s books, beaded leis, Paia Spice Company spices, free-range dog treats, and a small section of fresh produce by local farmers. 

• When: Saturdays from 8am-12pm
• Location: 1819 South Kihei Rd., Kihei, HI 96753
• Size: 15-20 vendors
• Website: Ko Mahi’ai Makeke South Maui Ohana Farmers Market Website

 

 

Farmers Market Maui (Kihei): Located at the very start of North Kihei, this is a permanent market set up under a lovely shaded tree. In addition to farm fresh fruits, veggies, fresh-cut coconuts, and Maui-made products, this market features a deli stand serving acai bowls, fresh brewed coffee, and toasted bagel creations. Another bonus? Sugar Beach Bake Shop (the best malasada spot) and Ululani’s Shave Ice are right next door. This is close by to Ma’alaea with centrally-located condos to stay at.

• When: Mondays through Saturday from 7am-4pm
• Location: 61 S Kihei Rd, Kihei, HI 96753
• Size: Laid out more like a small store with various Maui products sold alongside a large selection of farm fruits
• Website: Farmers Market Maui Website

 

 

Upcountry and North Shore

Upcountry Farmers Market (Pukalani): This weekly pop-up market is Maui’s most well known market. It’s THE place to be on Saturday mornings. Set in a large empty parking lot with views of the entire island below, this market began 40 years ago and has changed locations a few times, finally settling into its current location in 2010. Here you’ll find the largest array of local farms selling their organic produce, and many local crafts and businesses selling things like macadamia nut snacks, fresh-caught fish, tropical flowers and plants, Maui grown coffee, lilikoi butters, and many raw and vegan products. It’s also a great place to eat, with offerings you can’t find anywhere else. (The mochiko cones, empanadas, and arepas are all favorites.) Find other things to do Upcountry after going to this market.

• When: Saturdays from 7am-11am
• Location: 55 Kiopaa St, Makawao, HI 96768 (physical location is in Pukalani) in the Kula Malu Town Center. Plan on a short walk from the parking lot to the market, due to how busy it can be
• Size: 40+ farms and crafters
• Website: Upcountry Farmers Market Website

 

 

Watch our Facebook Live at the Upcountry Farmers Market

 

Central Maui

Maui’s Fresh Produce Farmers Market: A pop-up market in the open-air shopping mall of Queen Ka’ahumanu Center. Here you will find fresh seasonal produce from local farmers alongside rotating food booths and homemade products like spreads, honey, and local cuisine. Great for those centrally-located looking for fresh produce and products from small businesses on Maui.

• When: Tuesdays, Wednesdays, and Fridays from 8am-4pm
• Location: 275 W Kaahumanu Ave, Kahului, HI 96732 inside the Queen Ka’ahumanu Center
• Size: 5-10 vendors
• Website: Queen Ka’ahumanu Center Website

 

 

East Maui

Hana Farms Local Marketplace: Look for this open-air market right as you arrive in Hana, shortly before Hana Airport. The local produce in Hana is abundant and delicious. Pick up some apple bananas, papayas, or humungous avocados here alongside Maui-made baked goods like banana bread and oversized cookies, Hana Farms hot sauces, coffee, banana butter, lilikoi jam, and plenty of souvenir options. Stay for some amazing pizza at the Bamboo Hale restaurant next door, serving pizzas and dishes with fresh produce from their Hana Farm. Stay in Hana and skip the drive back!

• When: Every day from 8am-4:30pm, open until 8pm on Friday and Satuday. 
• Location: 2910 Hana Hwy, Hana, HI 96713. Right after mile market 31 on the Hana Highway from Kahului
• Size: Good-size store, plus the Bamboo Hale in the back
• Website: Hana Farms Website

 

 

Hana Farmers Market- A pop-up market on the lawn below Hana Ranch Restaurant. Hana farm-sourced growers offer delicious fresh produce here, some of the best on the island! Aside from great fruit, vegetables, and herbs, pick up some chocolates, baked goods like papaya pies, pono pies, star apple galette, fresh-caught fish, flavored butters and cheese spreads, tinctures, and plant and herb starter plants.

• When: Fridays from 3pm-5pm. You can order your produce ahead for pick up
• Location: 1752 Mill Pl, Hana, HI 96713 in the field below Hana Ranch Restaurant
• Size: 30 vendors 
• Website: Hana Farmers Market Website

 

 

Fruit Stands and Farm Stands

Fruit stands sit along the roadside of their respective farm, offering produce from their farm and land. Sometimes these stands also sell produce for another grower or Maui-made goods and crafts. You will find that some fruit stands are not manned and are by the honor system, where you choose your fruit and deposit a few bucks into their locked cash box. These are most common along the Road the Hana and have some of the most exotic fruits you’ll find!

Don’t be afraid to pull over and check out these fruit stands. The people manning the stand are often very passionate about what they do, and would love your support of their farm’s produce. Most only accept cash, so come prepared!

 

West Maui

Launiupoko Farm Stand by Living Earth Systems: A farm stand nearby the Launiupoko Beach Park overflow parking lot. Operated by Living Earth Systems, this farm goes beyond organic to grow delicious food while replenishing the land using regenerative agriculture. Taste the Polynesian voyaging plants and naturalized plants, such as star fruit, coconuts, and mangos while you drink fresh-squeezed sugar cane juice. Living Earth Systems also offers Regenerative Agriculture Tours where visitors can learn about how tropical agriculture works harmoniously with the environment and meet the farm animals

• When: Tuesday, Thursday 11am-4pm, and Wednesday, Fridays 1-6pm
• Location: 400 Kai Hele Ku St, Lahaina, HI 96761 across from the Launiupoko Beach Park overflow parking
• Website: Living Earth Systems Website and active Instagram Page

 

 

South Maui

Yee’s Orchard and Fruit Stand: This established fruit stand (or more like fruit hut) has been serving the Kihei community with produce from their family farm since the 1930s. Specializing in multiple varieties of mango (try their golden glow!), they also offer seasonal fruits like papayas (rainbow and strawberry), mango chutney, jams, candied mango, coconut candy, and pickled mango all from their own farm. Keep an eye out for their roaming peacocks! Stay at a hotel in Kihei nearby.

• When: Every day from 11am-5pm
• Location:  1165 South Kihei Road, Kihei, Maui, Hawaii on the mountain side of the road
• Website: No website, but an outdated Facebook page and current TripAdvisor page

 

 

Upcountry and North Shore

Kula Country Store: A tiny store on the property of Kula Country Farms. All produce comes from their farm, with the tagline “Grown here not flown here” posted proudly in their store. Specializing in Kula strawberries, Kula onions, blueberries, and pumpkins and squash in fall, you can also find seasonal produce and fresh flowers from their farm. Also inside this small store are local crafts and artists’ products like floral sprays, candles, jewelry, and Kula Farms jams and jellies. Uniquely, they offer starter plants of strawberries and blueberries at their store, along with darling succulents and plants. You can also pick your own strawberries when they are in season! On property you will also find their Country Coffee Maui stand offering teas, espresso coffee drinks, Italian sodas, cookies, and candies.

• When: Monday-Saturday from 9am-4pm
• Location: 6240 Kula Highway, Kula, Hawaii 96790
• Website: Kula Country Farms Website

 

 

La’akea Country Store: A small storefront on the property of La’akea Village. This 12-acre farm sells their farm’s organic fruits and vegetables alongside local Maui-made goods and merchandise in support of their program. La’akea Village is a community committed to empowering those with special needs to “live, work, play, and thrive together.”

• When: Monday-Friday from 11am-4:30pm — this is unconfirmed, was closed when we went
• Location: 639 Baldwin Ave, Paia, HI 96779
• Website: La’akea Village Website

 

 

Maui’s Own Fruit Stand at the Maliko Gulch bridge- A small tent set up alongside the road leading to Haiku and Hana. Almost all of the produce is grown at their family farm in Paia, but they also carry some produce from other growers. This is a great spot that’s not quite on the Road to Hana yet, but offers very unique produce that you find at the Hana farm stands like ice cream bananas, mountain apples, star apples, all types of mangos, sweet tamarind, sour tamarind, guava and calamansi, to name a few. Find other things to do on North Shore Maui.

• When: Every day from 7am to 3pm
• Location: 1961 Hana Hwy, Haiku, HI 96708 at the Maliko Gulch Bridge
• Website: No website

 

 

Central Maui

Kumu Farms: An established storefront alongside their farm at the Maui Tropical Plantation. Established in 1981, Kumu Farms’ core belief is that “what is healthy for the Earth and its people is also delicious when set at the table.” This air-conditioned store offers delicious organic seasonal fruits, vegetables, and herbs from their own farm, plus Hawaii-made products like souvenir jams, jellies, merchandising, produce market boxes, hot sauce, cooking oils, and Maui ‘Oma coffee. Here you can also “Take Hawaii back with you” with their airport-ready sunrise papayas and Maui Gold pineapples. We like to grab a coffee at their Kumu Farms Bar and Cafe next door, serving espresso coffee drinks, parfait, scones, cookies, and sweet bread.

• When: Tuesday-Sunday from 9am-5pm
• Location: 1670 Honoapiilani Hwy, Wailuku, HI 96793 at the Maui Tropical Plantation
• Website: Kumu Farms Website

 

 

 

East Maui

Ono Organics Farm Stand: A small farm stand on the side of the road near Hana, marked by surfboards to grab your attention. This honor system farm stand is found in the Hana area, past the typical last stop of the Pipiwai Trail / Kipahulu Visitor Center for Road to Hana trips. This farm has been family-owned and operated for more than 42 years. You can take a tour of this farm or enjoy some of the most exotic fruits you’ll find on the island like sapote, cacao pods, jackfruit, pomelo, and ice cream bananas. This farm produces 2,000 pounds of bananas a week and supplies many of the markets just to keep the produce fresh. So we try to stop and help out with their over-population of bananas while road tripping to Hana!

• When: Every day, 24 hours a day. Not manned, so bring cash to take some fruit and give some payment
• Location: Pass Kipahulu Visitor Center (Pipiwai Trail and the ‘Ohe’o Gulch) heading the opposite direction of Hana town, and you will see it on the side of the road.
  • Local Tip: currently there are signs saying that the road is closed after the visitor center, but it continues on a bit further where you will find the farm stand shortly after 
• Website: Ono Farms Website (does not mention the farm stand specifically, but describes the farm’s history and farm tours)

 

 

Laulima Farm Fruit Stand: Located beyond Haleakala National Park in Kipahulu, this is a small farm stand with a manned storefront and parking lot. This 13-acre family-owned farm began growing in 1996. All produce is 100% organic, and they continue to integrate more regenerative farming practices into their processes. This is a lovely experience, with a short walking trail on property and private tables surrounded by a jungle of bamboo. Try the fruit taster — you can’t find such an exotic fruit taster anywhere else on the island!

• When: Every day from 9:30am-5pm
• Location: 40755 Hana Highway in Kipahulu. Pass Kipahulu Visitor Center (Pipiwai Trail and the ‘Ohe’o Gulch) heading the opposite direction of Hana town, you will pass the Ono Farms stand before arriving to this store.
• Website: Laulima Farm Website

 

 

Visiting a farmers market or fruit stand while you’re on vacation helps give back to the island community and small businesses on Maui. So keep an eye out for one of the markets on your next vacation to Maui for real unique gifts and delicious produce!

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