The Ultimate Guide to Farmers Markets and Fruit Stands on Maui 

Fresh produce just tastes different when it doesn’t travel thousands of miles to get to you. Here in Hawaii, an estimated 85% of our food is imported! It is a terrible shame, as our ‘aina (or land) is plentiful for harvesting some of the most delicious fresh fruits and vegetables in the world. I’m sure you’ll agree if you’ve ever bitten into a Golden Glow mango or Maui Gold pineapple!

The many Maui farmers markets assist in bringing better food security to the island by supporting the local farms and community. We try to stop by a farmers market or fruit stand a few times a month, not only to support local growers but also to nourish our families with the freshest and best tasting produce, much of which you can’t find at the grocery store.

Many of the farmers markets also feature artisan crafts and authentic products made locally here on Maui, or in Hawaii. If you’re looking to pick up unique souvenirs or want to learn about some of our most exotic fruits, don’t go to the ABC Store — visit one of these farmers markets or fruit stands!

What’s the difference between a farmers market and a fruit stand?

Farmers Market: A gathering of multiple farmers and vendors to sell fresh produce, and in many cases now, local goods and artisanal crafts. Basically the small business hub for the community to support multiple vendors.

Fruit Stand or Farm Stand: Typically the produce offered here originates from a single farm, usually located on the property where the fruit stand resides. Sometimes in addition to their own produce, they sell some goods for other farms or small businesses.

Farmers Markets

Over the years, more and more farmers markets have popped up on the island of Maui. However, some of the most popular go-to markets have recently been discontinued or changed operations due to the COVID-19 pandemic. To help you navigate these changes, we have written this ultimate guide to farmers markets and fruit stands on Maui, with up-to-date information for 2022 travelers and beyond!

We have visited every single one of these markets and can attest to their legitimacy. Please be aware that the hours of the markets can change and are not always consistent from marketing materials to posted signs — rather typical of Maui’s easygoing way of doing business. For the sake of this blog, we are posting the hours currently stated on the sign at the market. In the absence of a sign, we’ve listed what the vendors told us! The list is broken down by regions, so you can find the closest markets to your accommodation.

West Maui

Napili Farmers Market– A pop-up market created in 2012 to build up the local food supply on Maui. They work with 50 different growers on Maui and feature only 100% local Maui-made products, artists, and vendors. Enjoy a vast supply of fruits and vegetables, alongside vendors offering things like locally-made honey by Bee Nourished, fermented goods by AlohaRaw, hand-made macrame, candles and shells by She Shells Hawaii, organic skincare by Manta Skincare, and more! Nearby condos and villas.

• When: Wednesdays and Saturdays from 8am-12pm
• Location: 4900 Honoapiilani Hwy, Lahaina, HI 96761 (physical location is Napili). In the parking lot across the highway from Napili Market 
• Size: 15-20 vendors on Saturdays, slightly less on Wednesdays
• Website: Napili Farmers Market Website

Farmers Market Maui (Honokowai)- A storefront location with an open market out front on Mondays, Wednesdays, Fridays (temporarily suspended due to COVID-19). The natural food store offers organic produce, baked goods, canned food, and a hot and cold deli. The deli counter also makes amazing smoothies, acai bowls (try the OMG bowl!), wraps, and sandwiches with vegetarian and vegan options. You can still find local farmers’ fruits and vegetables in the store along with Maui-made products like Maui Vera, HI Spice, local honey, and homemade banana bread. Their sister location is in Kihei.

• When: Every day from 7am-4pm. The open market on Mondays, Wednesdays, and Fridays from 7am-11am is currently suspended
• Location: 3636 Lower Honoapiilani Rd, Lahaina, HI 96761 (physical location is in Honokowai). Across the street is the Honokowai Beach Park, a great place with picnic benches to enjoy your acai bowl or sandwich!
• Size:  Store is the size of a quaint grocery store 
• Website: Farmers Market Maui Website

Lahaina Jodo Mission Farmers Market- A pop-up market created in 2021 that takes place twice a month. Set at a Buddhist Jodo Mission under a huge tree, the open market is right next to Baby Beach where you can watch the sun dip down into the ocean while you shop! You can find organic fresh fruits and veggies from Okumura Farm, local Kombucha, farm fresh eggs, homemade hummus, knife sharpening, a local acupuncturist, and live music. Stay close by in a Lahaina condo.

•  When: The 2nd and 4th Thursdays of the month from 4pm-7pm
• Location: 12 Ala Moana Street, Lahaina HI 96761
• Size: Approximately 15 vendors
• Website: Lahaina Jodo Mission Farmers Market Facebook Page

Here’s our Facebook live of this Lahaina Jodo Mission Farmers Market:

Olowalu Farmers Market– A permanent tent that is open every day. This market has gained in popularity in recent years, but was established back in 2004. You’ll see the market on the side of the road in Olowalu as you’re driving over to West Maui, near the famous Leoda’s Kitchen and Pie Shop. There’s a wonderful supply of fresh fruit offered here along with a huge tent full of “Everything Hawaii” — souvenirs, treats, spreads, snacks, coffee, you name it! This has a great selection of Hawaii-made products to take home with you. Also stop to enjoy a fresh-squeezed juice from the Olowalu Juice Stand while you’re there!

• When: Every day from 8am-5pm
• Location: 822 Village Road, Olowalu, HI 96761. Mountain-side in Olowalu, next to Leoda’s Kitchen and Pie Shop 
• Size: Extra large tent, multiple tables of fruit, only one staff member running the check out area
• Website: Olowalu Farmers Market Website

South Maui

Wailea Village Farmers Market- A pop-up market in the beautifully manicured outdoor shopping center of Wailea Village, in the heart of Wailea. This market started in January 2021 and has been gaining momentum ever since!  We love to order a delicious breakfast burrito and crepe from Kiki’s Kitchen, snag a coffee from Akamai Coffee (just upstairs), and enjoy the live music while strolling through the market. You’ll find fresh coconuts cut open upon ordering, a large variety of classic and exotic fruits and vegetables from Oko’a Farms, local jewelry makers, crafts, tonics and elixirs, and unique artists like chalk artist Trish Michael creating new artwork on the sidewalk right there at the market! Where to stay in Wailea.

• When: Tuesdays from 8am-11:30am. The sunset market takes place on the first Thursday of the month from 4pm-7pm
• Location: 100 Wailea Ike Dr., Wailea HI 96753
• Size: Approximately 20 vendors
• Website: Wailea Village Website

South Maui Gardens Farmers Market (Kihei)- A pop-up market set amidst a fully-shaded, outdoor, breathtaking 7-acre nursery. This is the most beautiful setting of all the farmers markets on Maui and is also the newest pop-up market. Surrounded by beautiful Hawaiian trees and plants, you’ll feel at ease with the Zen Buddha statues and wood-carved benches throughout. Grab a coffee from DaGreen Coffee Bar and walk along visiting with the local artisans displaying their jewelry, delicious jams and jellies, homemade lotions, and “Buggah Off” bug spray by Moku Pua. And be sure to stop inside the Artisan Pavilion for some beautiful artwork by local artists like Kristina Mekdeci. Find a Kihei condo nearby.

• When: Thursdays from 9am-1pm
• Location: 35 Auhana Road, Kihei, HI, 96753
• Size: Approximately 20 vendors
• Website: South Maui Gardens Website

Ko Mahi’ai Makeke South Maui Ohana Farmers Market (Kihei)- A pop-up market in the rear parking lot of Kukui Mall in Kihei. We found this to be the most unique farmers market in South Maui with very distinctive 100% Maui-made products and vendors, paired with traditional Hawaiian music and hula dance performances! Here you can find fresh-caught fish for sale, pottery, children’s books, beaded leis, Paia Spice Company spices, free-range dog treats, and a small section of fresh produce by local farmers. 

• When: Saturdays from 8am-12pm
• Location: 1819 South Kihei Rd., Kihei, HI 96753
• Size: 15-20 vendors
• Website: Ko Mahi’ai Makeke South Maui Ohana Farmers Market Website

Farmers Market Maui (Kihei)- A permanent tent and counter set up under a lovely shaded tree. There is a variety of farm fresh fruits and vegetables, fresh-cut open coconuts, and Maui-made products like local honey, HI Spice products, and homemade banana bread. Just like their sister storefront location in West Maui, there is a deli stand serving acai bowls, fresh brewed coffee, and toasted bagel creations. This is next door to the delicious Sugar Beach Bake Shop (get the malasadas!) and Ululani Shave Ice. This is close by to Ma’alaea with centrally-located condos to stay at.

• When: Mondays, Tuesdays, Thursdays, and Fridays from 7am-4pm
• Location: 61 S Kihei Rd, Kihei, HI 96753
• Size: Laid out more like a small store with various Maui products sold alongside a large selection of farm fruits
• Website: Farmers Market Maui Website

Upcountry and North Shore

Upcountry Farmers Market (Pukalani)- A pop-up market in Upcountry that is the most well-known farmers market on Maui and THE place to be on Saturdays for the community. Set in a large empty parking lot with views of the entire island below, this market began 40 years ago and has changed locations a few times, finally settling into its current location in 2010. Here you’ll find the largest array of local farms selling their organic produce, and many local crafts and businesses selling things like macadamia nut snacks, fresh-caught fish, tropical flowers and plants, Maui grown coffee, lilikoi butters, and many raw and vegan products. A top favorite is the vegan miso ramen, amongst many other food purveyors and trucks. Find other things to do Upcountry after going to this market.

• When: Saturdays from 7am-11am
• Location: 55 Kiopaa St, Makawao, HI 96768 (physical location is in Pukalani) in the Kula Malu Town Center. Plan on a short walk from the parking lot to the market, due to how busy it can be
• Size: 40+ farms and crafters
• Website: Upcountry Farmers Market Website

Watch our Facebook Live at the Upcountry Farmers Market

Wednesday Farmers Market (Makawao)- A pop-up market on the Po’okela Church lawn in Makawao. This is our favorite farmers market in this region because of the wonderful hippie vibe, as well as the energy you feel from the genuine and friendly vendors and other market-goers. Being a much smaller market, more time and attention is given to each person perusing. There is no pressure for sales, just lovely chats about the benefits of what they have to offer. You will find gorgeous tropical plants and flowers, really cool crystals and stones, CocoNoni organic healing products, Olinda coffee, a zero waste refillery, and a few small fruit and veggie stands. There are a few food vendors/food trucks and an open rummage sale under a tent, for those looking to do some thrift shopping as well!

• When: Wednesdays from 8am-12pm
• Location: 200 Olinda Rd, Makawao, HI 96768 on the Po’okela Church lawn
• Size: maximum 20 vendors
• Website: Instagram for the Wednesday Farmers Market

Farmers and Artisan Open Market at Oske Rice Arena- A small pop- up market under the overhang of the pavilion on the stable grounds of Oske Rice Arena in Makawao. Oko’a Farms supplies a large variety of organic produce alongside a handful of local vendors offering homemade dried fruits and fruit roll-ups, wholesome juices, tinctures and essential oils, and yummy treats like Macnilla magic.

• When: Wednesdays from 8am-1pm and Saturdays from 9am-1pm
• Location: 521 Olinda Road, Makawao, HI 96768
• Size: Very small, about 5 vendors
• Website: No website

Local Artisan Craft Market Makawao Marketplace- An established space with tents and food trucks with rotating crafters and artisans. The food trucks include Road Dogs Maui, Espresso Mafia, and Pakamon Thai Food with picnic tables throughout. The vendors include jewelry makers like Little Ocean Jewelry, henna tattoo artists, art work displays, and local honey providers.

• When: Monday-Saturday from 10am-5pm
• Location: 3654 Baldwin Ave., Makawao, Maui, Hawaii on the main street in Makawao town
• Size: 4-6 vendors plus 3-4 food trucks
• Website: Makawao Marketplace Website

Central Maui

Maui’s Fresh Produce Farmers Market- A pop-up market in the open-air shopping mall of Queen Ka’ahumanu Center. Here you will find fresh seasonal produce from local farmers alongside rotating food booths and homemade products like spreads, honey, and local cuisine. Great for those centrally-located looking for fresh produce and products from small businesses on Maui.

• When: Tuesdays, Wednesdays, and Fridays from 8am-4pm
• Location: 275 W Kaahumanu Ave, Kahului, HI 96732 inside the Queen Ka’ahumanu Center
• Size: 5-10 vendors
• Website: Queen Ka’ahumanu Center Website

East Maui

Hana Farms Local Marketplace- An open-air storefront along the Road to Hana. The local produce in Hana is the most flavorful you will find on Maui. Pick up some apple bananas, papayas, or humungous avocados here alongside Maui-made baked goods like banana bread and oversized cookies, Hana Farms hot sauces, coffee, banana butter, lilikoi jam, and plenty of souvenir options. Stay for some amazing pizza at the Bamboo Hale restaurant next door, serving pizzas and dishes with fresh produce from their Hana Farm. Stay in Hana and skip the drive back!

• When: Every day from 8am-6pm
• Location: 2910 Hana Hwy, Hana, HI 96713. Right after mile market 31 on the Hana Highway from Kahului
• Size: Good-size store, plus the Bamboo Hale in the back
• Website: Hana Farms Website

Hana Farmers Market- A pop-up market on the lawn below Hana Ranch Restaurant. Hana farm-sourced growers offer delicious fresh produce here, some of the best on the island! Aside from great fruit, vegetables, and herbs, pick up some chocolates, baked goods like papaya pies, pono pies, star apple galette, fresh-caught fish, flavored butters and cheese spreads, tinctures, and plant and herb starter plants.

• When: Fridays from 3pm-5pm. You can order your produce ahead for pick up
• Location: 1752 Mill Pl, Hana, HI 96713 in the field below Hana Ranch Restaurant
• Size: 30 vendors 
• Website: Hana Farmers Market Website

Fruit Stands and Farm Stands

Fruit stands sit along the roadside of their respective farm, offering produce from their farm and land. Sometimes these stands also sell produce for another grower or Maui-made goods and crafts. You will find that some fruit stands are not manned and are by the honor system, where you choose your fruit and deposit a few bucks into their locked cash box. These are most common along the Road the Hana and have some of the most exotic fruits you’ll find!

Don’t be afraid to pull over and check out these fruit stands. The people manning the stand are often very passionate about what they do, and would love your support of their farm’s produce. Most only accept cash, so come prepared!

West Maui

Launiupoko Farm Stand by Living Earth Systems- A farm stand nearby the Launiupoko Beach Park overflow parking lot. Operated by Living Earth Systems, this fairly new Launiupoko farm goes beyond organic to grow delicious food while replenishing the land using regenerative agriculture. Taste the Polynesian voyaging plants and naturalized plants, such as star fruit, coconuts, and mangos while you drink fresh-squeezed sugar cane juice. Living Earth Systems also offers Regenerative Agriculture Tours where visitors can learn about how tropical agriculture works harmoniously with the environment and meet the farm animals

• When: Wednesday – Thursday 10:30am-3pm, and Fridays 12-5pm
• Location: 400 Kai Hele Ku St, Lahaina, HI 96761 across from the Launiupoko Beach Park overflow parking
• Website: Living Earth Systems Website and active Instagram Page

South Maui

Yee’s Orchard and Fruit Stand- This established fruit stand (or more like fruit hut) has been serving the Kihei community with produce from their family farm since the 1930s. Specializing in multiple varieties of mango (try their golden glow!), they also offer seasonal fruits like papayas (rainbow and strawberry), mango chutney, jams, candied mango, coconut candy, and pickled mango all from their own farm. Keep an eye out for their roaming peacocks! Stay at a hotel in Kihei nearby.

• When: Every day from 11am-5pm
• Location:  1165 South Kihei Road, Kihei, Maui, Hawaii on the mountain side of the road
• Website: No website, but an outdated Facebook page and current TripAdvisor page

Upcountry and North Shore

Maui Nui Farmers Market- Although titled a “Farmers Market,” we’ve added it under the farm stand section as all produce comes solely from Maui Nui’s farm on property. This 40-acre farm has been around for 30 years, owned by Aunty Nui. Alongside seasonal fruits and veggies are a vast amount of trees, plants, and flowers. Tables are set out on the farm to enjoy Thai food from their Maui Nui Food Truck, offering local food flair with vegan and vegetarian options.

• When: Thursday-Sunday from 8am to 5pm
• Location: 151 Pulehunui Rd in Kula, HI 96790 in Upcountry Maui
• Website: Maui Nui Farm Website

Kula Country Store- A tiny store on the property of Kula Country Farms. All produce comes from their farm, with the tagline “Grown here not flown here” posted proudly in their store. Specializing in Kula strawberries, Kula onions, blueberries, and pumpkins and squash in fall, you can also find seasonal produce and fresh flowers from their farm. Also inside this small store are local crafts and artists’ products like floral sprays, candles, jewelry, and Kula Farms jams and jellies. Uniquely, they offer starter plants of strawberries and blueberries at their store, along with darling succulents and plants. You can also pick your own strawberries when they are in season! On property you will also find their Country Coffee Maui stand offering teas, espresso coffee drinks, Italian sodas, cookies, and candies.

• When: Monday-Saturday from 9am-4pm
• Location: 6240 Kula Highway, Kula, Hawaii 96790
• Website: Kula Country Farms Website

La’akea Country Store- A small storefront on the property of La’akea Village. This 12-acre farm sells their farm’s organic fruits and vegetables alongside local Maui-made goods and merchandise in support of their program. La’akea Village is a community committed to empowering those with special needs to “live, work, play, and thrive together.”

• When: Monday-Friday from 11am-4:30pm — this is unconfirmed, was closed when we went
• Location: 639 Baldwin Ave, Paia, HI 96779
• Website: La’akea Village Website

Maui’s Own Fruit Stand at the Maliko Gulch bridge- A small tent set up alongside the road leading to Haiku and Hana. Almost all of the produce is grown at their family farm in Paia, but they also carry some produce from other growers. This is a great spot that’s not quite on the Road to Hana yet, but offers very unique produce that you find at the Hana farm stands like ice cream bananas, mountain apples, star apples, all types of mangos, sweet tamarind, sour tamarind, guava and calamansi, to name a few. Find other things to do on North Shore Maui.

• When: Every day from 7am to 3pm
• Location: 1961 Hana Hwy, Haiku, HI 96708 at the Maliko Gulch Bridge
• Website: No website

Central Maui

Kumu Farms- An established storefront alongside their farm at the Maui Tropical Plantation. Established in 1981, Kumu Farms’ core belief is that “what is healthy for the Earth and its people is also delicious when set at the table.” This air-conditioned store offers delicious organic seasonal fruits, vegetables, and herbs from their own farm, plus Hawaii-made products like souvenir jams, jellies, merchandising, produce market boxes, hot sauce, cooking oils, and Maui ‘Oma coffee. Here you can also “Take Hawaii back with you” with their airport-ready sunrise papayas and Maui Gold pineapples. We like to grab a coffee at their Kumu Farms Bar and Cafe next door, serving espresso coffee drinks, parfait, scones, cookies, and sweet bread.

• When: Tuesday-Sunday from 9am-5pm
• Location: 1670 Honoapiilani Hwy, Wailuku, HI 96793 at the Maui Tropical Plantation
• Website: Kumu Farms Website

East Maui

Ono Organics Farm Stand- A small farm stand on the side of the road near Hana, marked by surfboards to grab your attention. This honor system farm stand is found in the Hana area, past the typical last stop of the Pipiwai Trail / Kipahulu Visitor Center for Road to Hana trips. This farm has been family-owned and operated for more than 42 years. You can take a tour of this farm or enjoy some of the most exotic fruits you’ll find on the island like sapote, cacao pods, jackfruit, pomelo, and ice cream bananas. This farm produces 2,000 pounds of bananas a week and supplies many of the markets just to keep the produce fresh. So we try to stop and help out with their over-population of bananas while road tripping to Hana!

• When: Every day, 24 hours a day. Not manned, so bring cash to take some fruit and give some payment
• Location: Pass Kipahulu Visitor Center (Pipiwai Trail and the ‘Ohe’o Gulch) heading the opposite direction of Hana town, and you will see it on the side of the road.
  • Local Tip: currently there are signs saying that the road is closed after the visitor center, but it continues on a bit further where you will find the farm stand shortly after 
• Website: Ono Farms Website (does not mention the farm stand specifically, but describes the farm’s history and farm tours)

Laulima Farm Fruit Stand- A small farm stand with a manned storefront and parking lot. This 13-acre family-owned farm in Kipahulu began growing in 1996. All produce is 100% organic, and they continue to integrate more regenerative farming practices into their processes. This is a lovely experience, with a short walking trail on property and private tables surrounded by a jungle of bamboo. Try the fruit taster — you can’t find such an exotic fruit taster anywhere else on the island!

• When: Every day from 9:30am-4:30pm
• Location: 40755 Hana Highway in Kipahulu. Pass Kipahulu Visitor Center (Pipiwai Trail and the ‘Ohe’o Gulch) heading the opposite direction of Hana town, you will pass the Ono Farms stand before arriving to this store.
• Website: Laulima Farm Website

Visiting a farmers market or fruit stand while you’re on vacation helps give back to the island community and small businesses on Maui. So keep an eye out for one of the markets on your next vacation to Maui for real unique gifts and delicious produce!

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Happy Travels!

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